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What the Latest 2025 Report Means for You

Updated: Sep 16

By Wei Zou, RCIC – Regulated Canadian Immigration Consultant


On August 27, 2025, Statistics Canada and IRCC jointly released a major study on the occupational outcomes of Provincial Nominee Program (PNP) immigrants. Drawing on 2021 Census data, it compared recent provincial nominees (PNs) with Canadian-born workers and other immigrant streams such as the Federal Skilled Worker Program (FSWP) and the Canadian Experience Class (CEC). For individuals and families navigating the PNP pathway, this report highlights important patterns that may influence your choices about province, job type, and long-term career planning.


Key Findings at a Glance

1. PNPs are less concentrated in skilled trades, more in lower-skilled jobs, but equally present in professional roles.

  • Only 26% of PNPs work in skill level B trades/technical jobs, compared with 36% of Canadian-born workers.

  • 41% of PNPs are in lower-skilled (C/D) roles versus 26% of Canadians.

  • Both groups have similar representation in professional jobs (A-1, about 25%).


2. Strong provincial variation.

  • Nova Scotia, New Brunswick, Ontario, and B.C. are more likely to nominate applicants for professional jobs.

  • Manitoba, Saskatchewan, and Alberta PNPs are more likely to work in C/D roles, such as retail, customer service, transportation, or manufacturing.

  • IT occupations are the fastest-growing PNP field, with provinces like Ontario and B.C. seeing 20% of PNP principal applicants in computer and information systems roles.


3. Cross-cohort change: Newer PNP cohorts are more skilled than a decade ago.

  • Share of IT professionals: 4% in 2011 → 15% in 2021.

  • Share in trades: 10% in 2011 → 2.7% in 2021.

  • Overall, newer cohorts are more likely to hold professional roles (A-0/A-1).


4. First job matters. The study shows little mobility within cohorts. If your first Canadian job is lower-skilled, you’re more likely to stay at that skill level years later.


5. Family members often land in lower-skilled jobs. Spouses and dependants contribute significantly to household income but are far more likely to hold C/D jobs, with higher rates of part-time work.


What This Means for Applicants

1. Your first job sets the tone.

Since upward movement is limited at the cohort level, your entry role in Canada has lasting effects. Aim for A-1 or high-B positions, even if it means a slower start.


2. Choose your province wisely.

  • IT, finance, and professional services → Ontario, B.C., or Atlantic provinces.

  • Service, retail, transport, and frontline work → Prairies (Manitoba, Saskatchewan, Alberta).

  • But note: long-term upward mobility is harder on the Prairies without further study, certification, or internal promotion.


3. IT is the PNP “engine.”

Computer and information systems roles dominate across all streams (PNP, FSW, CEC). If you don’t yet have an IT background, consider short tech certifications, co-ops, or bridging programs.


4. Health care: gaps in professional roles.

PNPs are underrepresented in nursing and licensed health professions but overrepresented in care aides and support roles. If you are a nurse or health professional, start your licensing process early to move beyond entry-level support positions.


5. Skilled trades: credentials matter more than years of experience.

Demand for certified trades remains, but recognition hinges on provincial licensing, Red Seal certification, and safety tickets. Without these, many skilled workers are pushed into unrelated C/D jobs.


Practical Advice by Profile

  • PNs already in C/D jobs (Prairies) → Secure your hours, maintain your work permit, then pursue night courses or certificates to move into supervisory or higher-NOC positions.

  • IT/Business graduates → Build a strong online portfolio, obtain Canadian certifications, and target provinces with higher demand for professional workers.

  • Health care workers → Use entry-level roles as a bridge but actively pursue licensing exams (NCLEX, NAC, etc.).

  • Tradespeople → Prioritize credential recognition and Red Seal assessments early to align with high-demand occupations.


Predictions for 2025–2027

  1. IT dominance will continue (AI, cybersecurity, cloud roles).

  2. Trades will shrink in PNP stats unless provinces accelerate credential recognition.

  3. Health care demand will remain acute, with more bridging programs likely.

  4. Provincial specialization will deepen – Ontario/B.C. for professionals, Prairies for frontline workers.

  5. First job trajectory will continue to define mid-term outcomes.


Final Thoughts

The Provincial Nominee Program remains Canada’s largest economic immigration stream. But where you land, the job you take, and how quickly you bridge into higher-skill work all matter. If you’re navigating your options, don’t just ask, “How do I get nominated?” Ask instead, “Where will this pathway put me in three years?”


Understanding the PNP Pathway

Navigating the Provincial Nominee Program can feel overwhelming. However, understanding the nuances of this pathway can significantly impact your future in Canada. The PNP is designed to help provinces meet their specific labor market needs. Each province has its own criteria and streams, which can affect your eligibility and the type of job opportunities available.


The Importance of Research

Before applying, it’s crucial to research the provinces that align with your skills and career goals. Each province has different demands. For instance, if you have a background in technology, provinces like Ontario and British Columbia may offer more opportunities. Conversely, if you are in the service industry, the Prairies might be a better fit.


Building a Network

Networking can play a vital role in your success. Connecting with professionals in your field can provide insights into job openings and industry trends. Attend local job fairs, join online forums, and participate in community events to expand your network.


Preparing for Your Move

Once you have a clear plan, start preparing for your move. This includes gathering necessary documents, understanding the cost of living in your chosen province, and familiarizing yourself with local customs and regulations.


Embracing the Canadian Experience

Lastly, embrace the Canadian experience. Getting involved in your community can help you adapt more quickly. Volunteer opportunities can also enhance your resume and provide valuable local references.


📍 Richmond, BC or Online

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✍️ Author: Wei Zou RCIC – Regulated Canadian Immigration Consultant

Specializing in immigration strategy, employer sponsorships, education & career transitions, and entrepreneur pathways.

 
 
 

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